Adam Gilbert is a third-generation resident of Palm Springs and an entrepreneur involved in various fields related to real estate. Adam began his career as a civil litigation attorney and quickly found his passion for real estate focusing his skills on Sales and Development. As a principal and President of The Firm Commercial, Adam leads a team of dedicated agents with offices in Palm Springs & Palm Desert, CA, specializing in: commercial real estate sales, leasing, land acquisition, development, government relations and value-added entitlement deals. As a principal of Gilbert Avriette Vacation Rentals, Inc., Adam managed 35+ vacation rentals throughout the Coachella...
- 760.389.3350
- Adam(at)firmcompanies(dotted)com
- Cal DRE# 01914157
Joshua Gilbert is a 3rd generation resident of Palm Springs, CA. After receiving his B.A. from Chapman University in 2011, Joshua moved to Los Angeles to attend music production school to pursue his love for music. He went under the stage name “Apek” to perform on multiple world tours and successful radio campaigns, producing multiple releases and charting on the Billboard Top 40. Following his music career, he moved back to Palm Springs to become the Vice President of Operations for Desert Fire Extinguisher where he manages a team of 40 people and has expanded the business to San Diego, CA. His introductory experience into the world of real estate was succes...
- 760.374.4342
- Joshua(at)firmcompanies(dotted)com
- Cal DRE# 02158514
Michelle brings more than 20 years of commercial banking, business management and real estate experience to her role as Executive Vice President. Michelle launched her career with Palm Desert National Bank in the 80’s. She moved to Las Vegas, Nevada in 1990, where she worked for eight years at the largest Nevada based bank and gained much of her experience working with clients at the highest level, serving all of their financial needs. In 1995 she decided to transition to sales and marketing in the bustling hospitality industry, where she found success as the VP of vacation rentals. Michelle moved back to the Coachella Valley in 2005, where she worked as the Vi...
- (760) 343-8929
- Michelle(at)firmcompanies(dotted)com
- DRE# 02076826
As a local entrepreneur and seasoned business leader, Kenneth Churchill has owned and operated multiple successful businesses across the Coachella Valley and throughout California. His ventures have garnered national recognition, including being featured by Forbes and earning him a place in the Rolling Stone Culture Council. Through his entrepreneurial journey, Kenneth has actively participated in developing and managing real estate projects, sparking a deep passion for commercial real estate development. This hands-on experience, combined with his extensive network of local business leaders, city officials, and investors, uniquely positions Kenneth as a key player ...
- 619.867.1635
- Kenneth(at)firmcompanies(dotted)com
- DRE# 02249434
Sarah Mahmic is a powerhouse in real estate—fearless, focused, and laser-driven on results. With a strong background in financial planning and a passion for both commercial power deals and residential lifestyle moves, she brings strategy and unstoppable energy that turns vision into reality. Sarah doesn’t just guide clients through a transaction—she empowers them to step into their next chapter with confidence and clarity, whether it’s scaling investments, unlocking equity, or finding a home that fuels their future. Licensed in California and fluent in both English and Serbo-Croatian, Sarah thrives in high-stakes, fast-moving environments. She’s bold in ...
As a second-generation real estate professional and Coachella Valley native, Kara brings an authentic understanding of the Palm Springs lifestyle that comes from growing up in the market she serves. With a background in Cinematic Television Production from Cal State Fullerton and early professional experience at News Channel 3, Kara developed strong communication, organization, and storytelling skills that now support her work in real estate. Following her internship, Kara was offered a position at Wyndham Destinations as a Marketing Coordinator for their Vacation Rental Program. Surrounded by industry professionals, Kara quickly found her strength in sales and set ...